Software and services

Software, Services and Game Industry Professionals

Gain a holistic ecosystem level view of the key stakeholders in the mobile and tech industry.
We track major stakeholders’ KPIs with market sizing, trend and competitive analysis for specific ecosystems.
Different ecosystems we track include location, component, service providers, mobile commerce and more.

Developing and testing requires accurate information of your future installed base. We combine our detailed and constantly updated mobile device sales database with our comprehensive specification database to provide the actual size of the current installed base by bestselling smartphone.

Counterpoint provides detailed sales information, trends, strategies of more than 100 OEM brands across 50 countries by different price tiers, technology specifications.
Get accurate installed base information by smartphone model by country.

Case Studies

The Challenge

This automotive software company had problems deciding how to prioritize device testing and which markets to target first.

Our Approach

Counterpoint provided detailed sales information by model across a number of countries. This enabled an automotive software company to prioritize conformance testing the most relevant smartphone models in each market. Ultimately, this resulted in the company streamlining its testing and product development procedures.

The Challenge

This software company was a spinoff of a large multinational and had a finished software product but not a business model. It needed a clear proposition and clients to guarantee its continuous growth momentum.

Our Approach

 We examined the core competencies of the software and made an objective assessment. The issue lied in other areas where we recommended partnerships which be able to build an ecosystem and platform -based approach. At the end we made real business cases by facilitating meetings with such potential partners and seeing the execution process.

Recommended Reports

Related Research

How We Help Our Clients


Peter Richardson


Neil Shah

Research Director

Tom Kang

Research Director

Jeff Fieldhack

Associate Director

Mohit Agrawal

Meet The Team

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Counterpoint Technology Market Research Limited


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