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Smartphone 360

Smartphone 360

Smartphone 360 provides a comprehensive view of the global handset market from both supply and demand side. We provide granular data breakdowns and qualitative analysis for monthly sales, quarterly shipments, short and long-term forecasts, with splits by brand, model, and region. Weekly and city-level data available for specific countries.

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Complimentary Report

Global Foldable Smartphone Market Forecast Q3 2023

The global foldable shipments are forecasted to continue the uprising trends to reach 16 m units in 2023, showing 26.8% YoY. This growth trend is expected to grow further in 2024 for the following reasons. The expected recovery of the global smartphone market in 2024. Continued growth of the Chinese foldable market. Accelerated competition among foldable products in the global foldable market. New launches of entry-level foldable products.

Smartphone Intelligence Tracker, September 2023

Counterpoint’s monthly Smartphone Intelligence Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles that have made an impact on the smartphone ecosystem (OEMs, app ecosystem, policy, and more). It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

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Reports

Samsung Galaxy S23 vs S24 Unit Sales, First Three Weeks of Launch

  • Report
This report is based on our Smartphone Weekly Sales Flagship Model Tracker covering key countries.
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China Smartphone Weekly Model Sales Tracker_5W 2024_Major Chinese Brands

  • Report
In this report, you will find China’s weekly smartphone sales By key brands and By key models, and Key takeaways for the corresponding week and Market share charts for key brands and weekly sales trends.
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ASSESSING OPPO’S CURRENT STATUS: A Comprehensive Analysis of OPPO’s Business and Strategic Initiatives During its Strategic Transformation (Part One of a Two-report Series)

  • Report
OPPO Group embarked on a strategic transformation in 2020 with the overarching goal of transitioning from a smartphone manufacturer to a global technology powerhouse, akin to industry giants such as Apple, Samsung and Huawei. In 2021, more defined objectives were established to fuel OPPO’s ambitious transformation, including 1) elevating OPPO’s brand image and making inroads into the premium smartphone segment; 2) prioritizing profitability over market share expansion; and 3) successfully diversifying into future growth areas beyond the smartphone domain.
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India Monthly Smartphone Market Analysis 2023 Aug

Reports / October 4, 2023 / Shubham Singh

The India smartphone market grew 1% YoY and 10% MoM driven by Great Freedom Sale and 5G launches in $120 – $180 segment leading to faster uptick in 5G share. According to our latest forecast, the Indian smartphone market will decline by 2% YoY to reach 145 million shipments in 2023.

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India Smartphone Monthly Model Tracker 2023 Aug (Online Channels)

Reports / October 2, 2023 / Shilpi Jain

India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series.

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Market Pulse – Smartphone Insights and Analysis (August 2023)

Reports / September 27, 2023 / Ankit Malhotra

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell-through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. Market Pulse’s Global handset market analysis combines our comprehensive and accurate database with unique insights across regions and OEMs, from Counterpoint’s team of Global Analysts.

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Analysts Insights

Global Smartphone Shipments 2011 – 2023

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  • Team Counterpoint

Global Smartphone Market Share: Quarterly

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Our Opinion Leaders in Smartphones

Peter Richardson

Vice President

Tom Kang

Research Director

Jeff Fieldhack

Research Director

Tarun Pathak

Research Director

Hanish Bhatia

Associate Director

Sujeong Lim

Associate Director​

Liz Lee

Associate Director

Jan Stryjak

Associate Director

Ivan Lam

Senior Analyst

Glen Cardoza

Senior Analyst

Varun Mishra

Senior Analyst

Maurice Klaehne

Senior Analyst

Tina Lu

Senior Analyst

Jene Park

Senior Analyst

Prachir Singh

Senior Analyst

Our Opinion Leaders in Smartphones

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