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Access our quarterly data for XR headset shipment market share. This data covers both AR and VR headsets.

Counterpoint Quarterly

Wearables Q4 2023

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Global XR (AR & VR Headsets) Market Share: Quarterly

Published Date: Mar 14, 2024

Global-XR-(VR&AR)-Market-Share-Q4-2023

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Global XR (VR&AR) Market Share Q4 2023
BrandsQ4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Meta83%51%51%46%72%
Sony0%33%29%30%15%
Pico7%7%6%8%4%
Others10%9%14%16%9%

Source: AR & VR Headsets (XR) Quarterly Model Shipments Tracker: Q1 2020 – Q4 2023

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Highlights:

• The global XR headset market showed annual shipment growth of 20% in Q4 2023. However, for the full year of 2023, it declined 19% due to the lack of compelling offerings and use cases.

• After three years, Meta introduced a Quest 2 successor in the holiday season of Q4 2023. Seasonality, holiday offers and price cuts made the Quest 2 an attractive VR offering during the quarter. All this helped Meta and the overall XR market to perform better.

• Due to the PSVR 2, standalone VR contribution decreased to 79% of the total XR market shipments in Q4 2023, compared to 94% in Q4 2022.

• Meta continued to dominate the XR headset market with its Quest 3 and Quest 2 models. However, its market share decreased during the quarter compared to Q4 2022 due to the presence of Sony’s PSVR 2.

*Data on this page is updated every quarter

This data represents a repository of quarterly data for the global XR (AR & VR Headsets) shipments market.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

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The global XR headset market share numbers are from:

XR (AR &VR Headsets) Quarterly Model Tracker: Q1 2020 – Q4 2023

Excel File

Published Date: March 2024

This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.

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