Smartphone professionals

Smartphone Industry Professionals

Get insights that help both your strategic decisions and operational issues.
Our detailed information and analysis will help you neutralize threats and take advantage of future opportunities.
Being in the largest Electronics industry can be challenging as new technology springs every other day and competitors move fast to fill in gaps and opportunities. Get insights that help both your strategic decisions and operational issues. Our detailed information and analysis will help you neutralize threats and take advantage of future opportunities.

Counterpoint provides detailed sales information, trends, strategies of more than 100 OEM brands across 50 countries by different price tiers, technology specifications and more to better understand the competitive landscape, performance at the global as well individual market level. This key set of reports helped the brand make tactical and strategic decisions to maintain its leadership position in the markets.

Case Study

The Challenge

A new company enters the smartphone market with plans to reach the top 10 in just a handful of years.

Which markets should they prioritize with which features?

How will they address the gap in the market with which strategy?

Our Approach

We recommended an ongoing annual support service as the market was too dynamic for a one-time solution. Rapid adaptation to new technologies and competitor marketing was needed.

We provided a short term plan as well as long term overview of the market trends after going through a scan of 40 countries around the world and analyzing the sales trends of tens of thousands of smartphone models

The client was fully supported to sail onward with assurance.

Recommended Reports

Related Research

How We Help Our Clients


Peter Richardson

Research Director

Tom Kang


Jeff Fieldhack​

Research Director

Tarun Pathak

Associate Director

Hanish Bhatia

Meet The Team

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