We have supported many organizations from across the value-chain and
delivered immediately applicable advice and guidance that have delivered
positive, actionable results, every time.

Although industry trends apply to all actors in the industry, each player’s circumstance and response to those trends is unique what might work for one company may be completely wrong for another. Counterpoint understands this and never tries to apply a ‘one-size, fits-all approach’. We have supported many organizations from across the value-chain and delivered immediately applicable advice and guidance that have delivered positive, actionable results, every time.

Typical Areas We Work On

Market entry strategies

Key partner selection

Strategic investments analysis

Portfolio planning support

Recent Projects Counterpoint Has Been Engaged In

  • For a major smartphone vendor

    We provided a framework for predicting the future of smartphones and devices with actions items for mid to long-term.
  • For a major handset vendor

    Tracking performance of key competitors across specific geographical markets.
  • For a major mobile operator

    Analyzing device costs, positioning and sales performance against the company’s own market segmentation.
  • For a major component company

    Analyzing sales performance of a number of specific OEMs and forecasting sales of key models to support financial planning.

Case Study

Leading Mobile Operator

Counterpoint provided detailed analysis of different smartphone distribution structures on a global basis. The client was able to understand the likely ramifications of a change to the regulations surrounding subsidies and take actions accordingly.

Leading Location Platform and Maps Provider

Counterpoint provided detailed research and analysis of location ecosystem – tracking the performance, KPIs, partnerships, application segmentation of location platform providers globally and regionally. The client used our analysis to help it understand the key players, trends and opportunities in the growing location ecosystem as location is a key metric that adds context to the data in this world with ever increasing mobility.

Leading Smartphone Brand

Counterpoint provided detailed sales information, trends, strategies of more than 100 OEM brands across 50 countries by different price tiers, technology specifications and more to better understand the competitive landscape, performance at the global as well individual market level. This key set of reports helped the brand make tactical and strategic decisions to maintain its leadership position in the markets.

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