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Consumer Research

Consumer Research

Our consumer research studies are conducted to understand complex consumer behaviors across dynamic handset markets.
The aim of this primary research is to highlight key factors influencing buyer behaviors.
Data is collected through online semi-structured and in-person interviews and from our partner platforms to build detailed views on smartphone OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.

Latest Research

Survey: 77% of Smart Device Users in India Consider Chipsets Highly Important in Shaping Experience

Blog / PR
/ Jan 3, 2024
/ Team Counterpoint

Smart device users rate performance (76%), graphics and gaming capabilities (66%), and 5G connectivity (62%) as the top three features dependent on chipset capabilities. The awareness level for MediaTek’s chipsets is 61% across smart ...

86% of Respondents Highlight Indian Festive Season Smartphone Buyers Going Online, Amazon Top Preference: Survey

Blog / PR
/ Oct 5, 2023
/ Team Counterpoint

Of those planning to purchase a smartphone this festive season, 31% mention upgrading to the latest technology as the key reason for the purchase. 40% prefer to purchase smartphones online, whereas 46% are comfortable ...

Key Consumer IoT Themes at CES 2023: Gaming, Entertainment, Wearables, Smart Devices

Blog / PR
/ Jan 13, 2023
/ Anshika Jain

After two years of virtual presence, the annual Consumer Electronics Show (CES) was back in Las Vegas this month. Major consumer electronics and technology brands like Samsung, LG, Huawei and HTC participated in the ...

Our Consumer Research Products

Our Opinion Leaders in Consumer Research

Our Opinion Leaders in Consumer Research

Peter Richardson

Vice President of Research

Tarun Pathak

Research Director

Sujeong Lim

Associate Director

Jene Park

Senior Analyst

Arushi Chawla

Senior Analyst

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