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我们为整个价值链中的许多组织提供支持，并提供能够立即适用的建议和指导，且每次都能得到积极和可操作的结果。

尽管行业趋势对行业中的所有参与者都适用，但每个行业参与者的情况以及他们对待这些趋势的反应都是独一无二的；对一家公司有用的东西对另一家公司可能会得到完全相反的结果。Counterpoint深知这一点，因此我们从不采用“一招鲜吃遍天”的理论。我们为整个价值链中的许多组织提供支持，并提供能够立即适用的建议和指导，且每次都能得到积极和可操作的结果。

我们提供支持的主要建议领域

市场新入策略

关键合作伙伴的选取

战略投资分析

产品规划支持

Counterpoint 近期支持的项目

  • 一家主要的智能手机供应商

    我们提供了一个框架，用以预测智能手机和相关设备的市场趋势，并制定中长期具体可执行的规划。

  • 一家主要的手机供应商

    追踪特定地域市场中主要竞争对手的表现。

  • 一家主要的移动运营商

    根据公司自身的细分市场分析设备成本、品牌定位和销售业绩。

  • 一家主要零部件公司

    分析一些特定OEM的销售业绩并预测关键型号的销售额，以支持财务规划。

实例研究

领先的移动运营商

Counterpoint提供了对全球不同智能手机分销结构的详细分析。客户通过我们的分析了解了补贴法规变更可能导致的后果，并提前采取相应行动。

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某领先的定位平台和地图提供商

Counterpoint提供了定位生态系统的详细研究和分析——追踪全球和区域定位平台提供商的性能、KPI、合作伙伴关系、应用细分。客户使用我们的分析来帮助其了解不断增长的定位生态系统中的关键参与者、趋势和机会，因为定位是一个重要数据指标，在这个移动性不断增加的世界中，它为数据增添了更多背景语境。

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某领先的智能手机品牌

Counterpoint提供了来自50个国家的100多个手机品牌厂商的详细销售信息、趋势和策略，按不同的价格段位、技术规格等区分，以帮助行业参与者更好地了解竞争格局、品牌在全球以及具体市场中的表现。这套关键的报告帮助品牌做出战术和战略决策，以保持其在市场上的领先地位。

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