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Smartwatch 360

智能手表 360

了解市场动态、品牌表现、表现良好的地区、畅销型号以及最受欢迎的价格区间。通过分析头部OEM的表现以了解其竞争策略。深入研究智能手表市场，按操作系统、芯片和类型开展细分分析。本报告对智能手表市场趋势和动态进行深入分析，同时亦有对出货量、规格、价格区间、主要OEM趋势和前景的分析。

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公开报告

Global HLOS Smartwatch Shipment Forecast (2023 November update)

The global smartwatch market has been witnessing sluggish growth since late 2022 due to macroeconomic headwinds and geopolitical conflicts. Meanwhile, the aggressive product shipments of Indian local brands such as Fire Boltt and Noise, based on young demand groups, provided impetus for the overall market to continue to grow. However, at the same time, this also resulted in a decrease in the proportion of High-level OS (HLOS) smartwatches. Nevertheless, Counterpoint expects the share of HLOS-powered smartwatches, which can support the advanced features such as better health monitoring, deliberate fitness tracking, and 3rd party app supporting to grow steadily in future. This Excel report provides shipment forecast for smartwatches running High Level OS by brand and OS until 2027.

Smartwatch Market Grows 27% YoY in Q2 2021; Apple Watch User Base Crosses 100 Million

The market grew a healthy 27% YoY, thanks to strong demand for sub-$100 smartwatches. Samsung and Garmin posted remarkable YoY growth even as Apple maintained its lead. Rapid growth expected in India’s market with the rise of local brands such as Boat and Noise.
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报告

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q4 2023

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The global smartwatch market increased by 5% YoY. The expansion was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Google observed a decline of 52% YoY, despite the launch of the Pixel 2 Watch. By region, India, LATAM, and China region shipments grew by 43%, 38%, and 24% respectively, compensating for declines in North America, Europe, and the rest of Asia. By type, basic smartwatches grew the most, 31% YoY, driven by Indian brands including Fire-Boltt, Noise, and boAt.
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Global Smartwatch Quarterly Model Tracker, Q1 2018-Q4 2023

  • Report
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The market share of high-price and high-performance HLOS smartwatches stood at 59% in Q4 2023 driven by the good performance of Apple S9 and Ultra 2 along with the introduction of Galaxy Watch 6 and Huawei GT 4 in the second half of 2023. On the other hand, the market share of basic smartwatches increased to 31% from 25%, driven by rapid growth in the Indian market.
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Express Report – Global Monthly Smartwatch Sell Through: January 2024

  • Report
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The global smartwatch market in January declined slightly compared to the previous month but grew by 1% compared to the same period last year. Except for China, US and India all contracted compared to the previous month, but China grew compared to the previous month thanks to the promotion of e-commerce platforms. In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
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Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q2 2021

Reports / Sep 3, 2021 / Sujeong Lim
The latest research from Counterpoint’s IoT service reveals that the global smartwatch market grew 27% YoY in Q1 2021 in terms of shipments. It was close to the forecast numbers we expected in the previous quarter, confirming a bright prospect for the market going forward. So we believe that we will continue to achieve double-digit growth every year in the short term.
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India TWS, Smartwatch and Smart Band Market Analysis Q2 2021

Reports / Sep 14, 2021 / Anshika Jain
India Smartwatch market grew 18% QoQ and 206% YoY in Q2 2021. This growth was mostly driven by new entrants and new launches. Noise maintained its lead for the fourth successive quarter in Q2 2021.
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Global Smartwatch Market Analysis Q4 2020

Reports / Mar 16, 2021 / Sujeong Lim
In 2020, the growth rate of global smartwatch market was not higher than expected due to the COVID-19, but it showed a moderate growth of 1.5% by the end of the year showing the growth potential of the market. The market, which started rebounding from the third quarter of 2020, recorded 35% QoQ and 6% YoY growth in the fourth quarter in terms of shipments.
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分析师洞察

Global Smartwatch Shipments Market Share (Q2 2022 – Q3 2023)

  • Data
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  • Team Counterpoint

China Smartwatch Shipments Rise 5% YoY in Q2 2023

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  • Team Counterpoint

India Smartwatch Shipments Triple YoY in Q2 2021, Noise Maintains Lead

Press releases / September 9, 2021 / Anshika Jain

Smartwatch Market Grows 27% YoY in Q2 2021; Apple Watch User Base Crosses 100 Million

Press releases / August 26, 2021 / Sujeong Lim

Global Smartwatch Shipments Market Share (2018Q1 – 2021Q1)

Data / May 25, 2021 / Team Counterpoint

iPhone 13 to Help Apple Grab One-Third of 2021 Global 5G Shipments

Press release / September 10, 2021 / Team Counterpoint

Global Smartwatch Shipments Jump 35% YoY in Q1 2021

Press release / May 26, 2021 / Sujeong Lim
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我们的意见领袖可穿戴设备领域的意见领袖

Sujeong Lim

Associate Director

Anshika Jain

Senior Analyst

Prachir Singh

Senior Analyst

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