Overview:
The India smartphone market grew 3% YoY and 5% MoM, driven by sales on both online and offline platforms aimed at reducing inventory. Offline channels played a central role in this expansion.
The top five smartphone brands contributed to a 67% share of the overall shipments in July 2023. vivo moved to the top of the India smartphone market for the first time in 2023 with a 17% share in July 2023, driven by the mid-segment Y-series and T-series models.
The ultra-premium price band witnessed 184% YoY growth in July 2023, driven by premium models from Apple, Samsung, and OnePlus. Apple’s iPhone 14 and iPhone 13 remained the top two models in this price segment, followed by the Galaxy S23 Ultra.
Offline shipments increased by 21% YoY in July 2023, led by vivo. Many brands like Xiaomi, Apple, and realme are expanding in offline channels, leading to a rising share of the offline channel.
This report tracks monthly India smartphone shipments by brand and model across different e-commerce channel platforms, including Flipkart, Amazon, Mi.com, Paytm, Snapdeal, and others. It also tracks 100+ model-level specifications, providing an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 113
Published Date: September 2023