This move is likely to benefit OEMs in reducing costs as well, which might eventually be passed on to the end customer. Says Prachir Singh, senior analyst, Counterpoint Research, “This move can help drop smartphone prices by 3-5 percent, empowering the consumers and making the devices affordable, especially in the entry and budget segments. These segments were the worst hit by the currency fluctuations and have witnessed price-rise in the past one year. We can expect the entry-tier and budget segments to have a positive impact and witness growth in the coming quarters.” Read more