iPhone maker Apple led India market with the highest revenue in 2023 for the first time while Samsung topped the chart in terms of sales volume, market research firm Counterpoint Research said on Wednesday.
While India’s smartphone shipments remained flat in 2023 at 152 million units, Samsung and Chinese mobile phone makers vivo and Oppo were able to grow their shares, according to Counterpoint’s Monthly India Smartphone Tracker report.
“Apple’s focus on India is also aiding the trend, with the brand surpassing the 10-million-unit mark in shipments and capturing the top position in revenue in a calendar year for the first time, propelled by robust demand for both its latest and older iPhones. The opening of own retail stores and increasing focus on large-format retail through regular promotions contributed to increased offline shipments,” Shubham Singh, Research Analyst at Counterpoint Research said…Read more