Retrieval Augmented Generation (RAG) is favored in enterprise chatbots for its ability to integrate company-specific data, enhancing AI grounding. This approach has transformative potential across various sectors like customer support, business intelligence, and research, offering a competitive edge. RAG’s impact is particularly notable in e-commerce, finance, law, and education, driving innovation and operational efficiency. However, deploying RAG requires careful navigation of privacy concerns, ensuring compliance with regulations while maintaining user trust and personalized experiences for enhanced customer interaction. The report explores RAG’s application in enterprises, highlighting its significance and challenges. 

Table of Contents:

• Quick Overview of RAG
• Section 1: Background
• Section 2: The Shortcomings of Off-the-shelf LLMs
• Section 3: Three Key Approaches for Mitigation
  • Fine-tuning
  • Prompt Engineering
  • Retrieval Augmented Generation (RAG)
  • Comparative Analysis
• Section 4: RAG Architecture Diagram
• Section 5: Major RAG Technology Providers
  • NVIDIA: Accelerating RAG Inference with “NeMo Retriever”
  • Google: Leveraging its Google Cloud Database
  • ChatGPT: Two New Embedding Models for RAG
  • Pinecone: High-performance Vector Search for Data Retrieval
  • AI21labs: RAG Engine as “All-in-one” Solution
  • Microsoft: Multiple Advancements of RAG
  • Amazon: RAG-enabled Amazon Bedrock in AWS
• Section 6: Top RAG Use Cases in Enterprises
  • Case Study 1: Generali’s Q&A Chatbot, Customer Support, Insurance Industry
  • Case Study 2: Shopify’s Conversational Agent for External Merchant, Business Intelligence, E-commerce Industry
  • Case Study 3: Casetext’s Content Creation System, Research Studies, Legal Industry
• Section 7: Current Challenges and Limitations
• Section 8: Conclusion

Number of Pages: 19

Publication Date: March 2024

The post Retrieval Augmented Generation Fuels Surge in Enterprise-level Chatbots appeared first on Counterpoint.

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

• Key Takeaways
• Brand benchmarking
• Smartphone issues/concerns
• First point experience upon entering the service center
• Solution/feedback provided by the service center
• Frequency of visits to the service center for the same problem
• Issue resolution
  • Expected vs Actual
  • For those, whose issue was resolved today
  • For those, whose issue was not resolved today
• Cost of smartphone issue resolution by brand
• Infrastructure facilities provided at service centers
• Consumer experience
• Scope of improvement
• Research design
  • Demographic details
  • Methodology
• Appendix

Number of Pages: 32

Publishing Date: March 2024

The post [Theme 3] India Smartphone After Sales Service Consumer Study appeared first on Counterpoint.

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

• Key Takeaways
• Brand benchmarking
• Smartphone issues/concerns
• First point experience upon entering the service center
• Solution/feedback provided by the service center
• Frequency of visits to the service center for the same problem
• Issue resolution
  • Expected vs Actual
  • For those, whose issue was resolved today
  • For those, whose issue was not resolved today
• Cost of smartphone issue resolution by brand
• Infrastructure facilities provided at service centers
• Consumer experience
• Scope of improvement
• Research design
  • Demographic details
  • Methodology
• Appendix

Number of Pages: 35

Publishing Date: March 2024

The post [Theme 2] India Smartphone After Sales Service Consumer Study appeared first on Counterpoint.

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

• Key Takeaways
• Brand benchmarking
• Smartphone issues/concerns
• First point experience upon entering the service center
• Solution/feedback provided by the service center
• Frequency of visits to the service center for the same problem
• Issue resolution
  • Expected vs Actual
  • For those, whose issue was resolved today
  • For those, whose issue was not resolved today
• Cost of smartphone issue resolution by brand
• Infrastructure facilities provided at service centers
• Consumer experience
• Scope of improvement
• Research design
  • Demographic details
  • Methodology
• Appendix

Number of Pages: 18

Publishing Date: March 2024

The post [Theme 1] India Smartphone After Sales Service Consumer Study appeared first on Counterpoint.

Apple is unique. It has been able to envision and create a tightly-knit ecosystem of products and services like no other brand has been able to. 2024 is likely to be a landmark year for Apple in terms of revenue. The company is projected to record a revenue of over $400 billion for the first time. Further, in 2025, Apple’s services segment is expected to capture one-fourth of its global revenues for the first time. Started as a hardware company, Apple now has a substantial services business.

In this report, we will analyze and forecast the revenues and shipments of Apple in 2024 and 2025 in terms of key segments – iPhone, iPad, Mac, Watch, TWS, Vision Pro and Services. Together these segments contribute to 95% of Apple’s total revenue.

Table of Contents

• Apple Revenue to Cross $400 Billion in 2024; Services to Capture 25% Revenue in 2025
• India to Become the Third Largest Market for iPhone in 2025
• Services to Capture One-fourth of Apple’s Revenue in 2025
• Bottoming Out of PC Industry, M3 Launch to Help Mac Achieve Growth
• Portfolio Refresh in 2024 to Drive iPad Growth
• SE Models to Drive Apple Watch Growth
• AirPods to Return to Growth Driven by Affordable Model
• Vision Pro: Apple’s Foray Into XR Materializes Finally

Number of pages: 10

Publishing Date: March 2024

The post Apple Revenue and Shipment Forecast by Category: Services to Capture one-fourth of Global Apple Revenues in 2025 appeared first on Counterpoint.

The Vietnam smartphone market declined in 2023 but is on the path of recovery backed by government initiatives to boost the troubled economy. This report details the impact of poor macroeconomic conditions on different price bands. It also details how the premium smartphone market performed with Apple taking significant strides in Vietnam. This report explores the reason why Apple was able to capture an increased share of the Vietnam smartphone premium market in 2023. It underlines the performance of the latest as well as the old iPhone models series in Apple’s portfolio.

This report is useful for anyone who wants to understand the dynamics of Vietnam smartphone market and how Apple performed in the emerging market like Vietnam.

 Table of Contents:

• Vietnam economy and smartphone market overview
• Premium smartphone segment analysis
• Apple’s share in premium smartphone segment
• iPhone 14 series vs iPhone 15 series shipments in Q4 2022 and Q4 2023.
• Performance of key iPhone models
• Outlook of Vietnam smartphone market in 2024

Publishing Date: March 2024

The post Vietnam 2023 Smartphone Market Falls, Apple Boosts Premium Segment appeared first on Counterpoint.

The global TWS market shrank 1.1% YoY to 308 million units in 2023, as macroeconomic headwinds and consumer weakness continued to pressure the industry throughout the year. However, we have seen momentum moving quickly toward recovery in H2 2023, with Q4 2023 consolidating the expected recovery in 2024. The TWS market reached 83 million units in Q4 2023, growing 2.3% YoY and turning back to growth stage. Apple retained the top spot, but its unit share dropped below 20% with 17.9 sales units in Q4 2023. Asia market led the growth with almost half of the unit share in 2023.

Table of Contents:

• Table of Contents
• Key Assumptions
• by Region
• by Brand
• Analyst contacts

Number of Pages: 5

Published Date: March 2024

The post Global TWS Market Forecast 2024-2027 – Mar 2024 Update appeared first on Counterpoint.

The 5G Intelligence Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles on the 5G ecosystem (MNOs, module players, network infrastructure, OEMs, service providers, and more) for competitive and market intelligence. Each month, the tracker’s leading experts provide a comprehensive overview of the current state of affairs in the ecosystem and potential ramifications, helping connect the dots.

Table of Contents:

• Key Ecosystem Developments
• Other Important Developments
• Research Snapshot of the Month
  • Report:
    • Analyzing The Role of AI/ML In 5G Advanced
    • 5G SA Core Tracker, January 2024
  • PRs, Blogs, and LinkedIn Posts:
    • Operator Transitions to 5G SA Core Decline YoY in 2023
    • Huawei Zero Bit, Zero Watt Delivers Energy Savings And Increased Performance
    • LeapFrog Semiconductor develops RISC-V based AI-enhanced DSP for Wireless Infrastructure
• Service Offerings for Emerging Tech Opportunities – 5G
• Contacts

No. of Pages: 17

Published Date: March 2024

The post 5G Intelligence Tracker – February 2024 Edition appeared first on Counterpoint.

This report tracks monthly global smartphone model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

 Table of Contents:

• Introduction
• Pivot Table
• Monthly OEM
• Smartphone Sales
• Definitions
• Contacts

 Number of Pages: 6

Published Date: March 2024

The post Monthly Smartphone Model Sales by 7 Brands and 8 Regions Jan 2022 – Jan 2024 appeared first on Counterpoint.

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

• Time period: Jan 2023 to Jan 2024 with monthly granularity
• By brand (450+) and models (6000+)
• By regions: North America, Latin America, Western Europe, Eastern Europe, Middle-East & Africa, Asia
• Countries: USA, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Russia, Turkey, Japan, Brazil, Mexico, Nigeria, Pakistan, Saudi Arabia, Canada, South Korea, France, Germany, Italy, Spain, UK
• Specification and prices (30+)
  • Price bands
  • Chipsets by OEMs
  • Chipset by models
  • Display Size
  • Display Type
  • NAND
  • RAM
  • Rear camera counts
  • 22+ other specifications

Publishing Date: March 2024

The post Handset Sales by Model January 2023 – January 2024 appeared first on Counterpoint.

Southeast Asia smartphone shipment volumes declined in 2023. While the overall volumes show a dip, there were interesting dynamics to observe on a price range level and the adoption of 5G in the key countries of this region. This report details how the region has faired as a whole and how the year has seen a trend of improvement as it reached the last quarter. It underlines the reasons behind the growth for some brands and the decline for others. This report also delves further into how 5G is being assimilated across price ranges and how consumer sentiment works towards 5G.

This report is useful to anyone who wants to understand how smartphone dynamics are changing in this high growth region.

Table of contents: Base data

• Region smartphone shipment trend: 2022 and 2023
• Key brand analysis
• Brand share trend
• Price range analysis
• Brand analysis within price ranges
• 5G and its potential
• The budget segment and 5G
• Going forward.

No. of pages: 4

Publishing Date: March 2024

The post A Declining Southeast Asia Smartphone Market witnesses a higher 5G Potential: 2023 appeared first on Counterpoint.

This report forecasts IoT chipset shipments by module vendors by cellular connectivity technology (2G, 3G, 4G, 5G, NB-IoT, LTE-M, LPWA-Dual Mode) by application segment globally. The period covered by this report is Q1 2021 to 2030 with eight quarterly and six yearly forecasts. This report helps in understanding the evolution of chipset players and the market dynamics of chipset players in the global cellular IoT module market. In-depth knowledge about more than 15 chipset players across 18 application categories is mapped within this report. We are also providing 4G and 5G connectivity technology forecasts in more detail such as LTE Cat 1, Cat 1 Bis, Cat 4, Cat others, 5G, 5G RedCap and 5G eRedCap.

Table of Contents:

• Definitions
• Pivot
• Flatfile

Publication Date: March 2024

The post Global Cellular IoT Chipset Forecast – Q4 2023 appeared first on Counterpoint.

This report forecasts the sizing, opportunity, evolution, competitive outlook, and size of the global IoT cellular module market. The forecasts include shipments, revenues, and ASP of the cellular modules by the module vendor/brand across different applications and by different cellular access technologies (2G, 3G, 4G Cat 1, 4G Cat 4, 4G Cat Others, 5G, 5G Redcap, 5G eRedcap, 6G, NB-IoT, LTE-M, LPWA-Dual Mode). In-depth knowledge about more than 25 module vendors mapped across 18 application categories within this report. The report tracks the market The period covered is Q1 2021 to 2030 with eight quarterly and six yearly forecasts.

Table of Contents:

• Definitions
• Pivot
• Flatfile

Publication Date: March 2024

The post Global Cellular IoT Module Forecast – Q4 2023 appeared first on Counterpoint.

NAD modules perform similar functions in terms of connectivity as an IoT module except they are configured for automotive-grade applications. This report forecasts the sizing, opportunity, evolution, competitive outlook, and size of the automotive NAD module market. The forecasts include shipments, ASP, and revenues of NAD module by the module vendors across different cellular access technologies (2G, 3G, 4G, 5G, 5G Redcap, 6G,). We are further splitting 4G technology into 4G Cat 1, 4G Cat 4 and 4G Cat others. The period covered in this report is Q1 2021 to 2030 with twenty quarterly and five yearly forecasts.

Table of Contents

NAD Module Shipments, ASP & Revenue Forecast

• By Module Vendor (20+ vendors)
• By Connectivity Technology (5+ connectivity tech)
• By Price Band (10 price band)

Publication Date: March 2024

The post Global Automotive NAD Module Forecast 2021- 2030 appeared first on Counterpoint.

This report forecasts the sizing, opportunity, evolution, competitive outlook, and size of the global FWA/Router/CPE IoT cellular module market. The forecasts include shipments, revenues, and ASP of the cellular modules by the module vendor/brand by different cellular access technologies (2G, 3G, 4G Cat 1, 4G Cat 1 bis, 4G Cat 4, 4G Cat Others, 5G, 5G RedCap, 5G eRedCap, 6G, NB-IoT, LTE-M, LPWA-Dual Mode). In-depth knowledge about more than 25 module vendors. The period covered in the report is from Q1 2021 to 2030 with twenty-quarters and five-year forecast.

Table of Contents

• Definitions
• Pivot
• Flatfile

Publication Date: March 2024

The post Global Cellular Connected PC IoT Module Forecast: Q4 2023 appeared first on Counterpoint.

This report forecasts the sizing, opportunity, evolution, competitive outlook, and size of the global Industrial IoT cellular module market. The forecasts include shipments, revenues, and ASP of the cellular modules by the module vendor/brand by different cellular access technologies (2G, 3G, 4G Cat 1, 4G Cat 1 bis, 4G Cat 4, 4G Cat Others, 5G, 5G RedCap, 5G eRedCap, 6G, NB-IoT, LTE-M, LPWA-Dual Mode). In-depth knowledge about more than 25 module vendors. The period covered in the report is from Q1 2021 to 2030 with twenty-quarters and five-year forecast.

Table of Contents

• Definitions
• Pivot
• Flatfile

Publication Date: March 2024

The post Global Cellular Industrial IoT Module Forecast: Q4 2023 appeared first on Counterpoint.

This report forecasts the sizing, opportunity, evolution, competitive outlook, and size of the global FWA/Router/CPE IoT cellular module market. The forecasts include shipments, revenues, and ASP of the cellular modules by the module vendor/brand by different cellular access technologies (2G, 3G, 4G Cat 1, 4G Cat 1 bis, 4G Cat 4, 4G Cat Others, 5G, 5G RedCap, 5G eRedCap, 6G, NB-IoT, LTE-M, LPWA-Dual Mode). In-depth knowledge about more than 25 module vendors. The period covered in the report is from Q1 2021 to 2030 with twenty-quarters and five-year forecast.

Table of Contents:

• Definitions
• Pivot
• Flatfile

Publication Date: March 2024

The post Global Cellular FWA/Router/CPE IoT Module Forecast: Q4 2023 appeared first on Counterpoint.

NAD modules perform similar functions in terms of connectivity as an IoT module except they are configured for automotive-grade applications. This report forecasts the sizing, opportunity, evolution, competitive outlook, and size of the automotive NAD module market. The forecasts include shipments, ASP, and revenues of NAD module by the module vendors across different cellular access technologies (2G, 3G, 4G, 5G, 5G Redcap, 6G,). We are further splitting 4G technology into 4G Cat 1, 4G Cat 4 and 4G Cat others. The period covered in this report is Q1 2022 to 2030 with eight quarterly and seven yearly forecasts.

 Table of Contents:

NAD Module Shipments, ASP & Revenue Forecast

• By Module Vendor (20+ vendors)
• By Connectivity Technology (5+ connectivity tech)
• By Price Band (10 price band)

Published Date: March 2024

The post Global Automotive NAD Module Forecast Q4 2023 appeared first on Counterpoint.

Network access device (NAD) modules perform similar functions in terms of connectivity as an IoT module except they are configured for automotive-grade applications. This report encompasses the shipment data, revenues, and ASP for NAD modules and chipset models, considering various regions and cellular access technologies such as 2G, 3G, 4G, 5G, NB-IoT, LTE-M, and LPWA-Dual Mode. Additionally, the report includes ASP and revenue details for chipset models categorized by region. Notably, the 4G technology is further dissected into 4G Cat 1 bis, Cat 1, Cat 4, and other categories. The objective is to provide insights into the evolving connectivity landscape within the automotive industry, covering both passenger and commercial vehicles. This comprehensive analysis spans the period from Q1 2022 to Q4 2023, offering a snapshot of the changing dynamics and ecosystem in the automotive connectivity space.

Table of Contents:

NAD Module and Chipset Shipments, ASP & Revenue Tracker

• By Module Vendor (20+ vendors)
• By Chipset Vendor (10+ vendors)
• By Chipset Model (45+ models)
• By Connectivity Technology (5+ connectivity tech)
• By Fallback Technology (7 fallback tech)
• By Price Band (10 price band)
• By Region (8 regions)

Published Date: March 2024

The post Global Automotive NAD Module and Chipset Tracker, Q4 2023 appeared first on Counterpoint.

NAD modules perform similar functions in terms of connectivity as an IoT module except they are configured for automotive-grade applications. This report forecasts the sizing, opportunity, evolution, competitive outlook, and size of the automotive NAD chipset market. The forecasts include shipments, ASP, and revenues of NAD chipset by chipset vendors across different cellular access technologies (2G, 3G, 4G, 5G, 5G Redcap, 6G,). We are further splitting 4G technology into 4G Cat 1, 4G Cat 4 and 4G Cat others. The period covered in this report is Q1 2022 to 2030 with eight quarterly and seven yearly forecasts.

 Table of Contents:

NAD Chipset Shipments, ASP & Revenue Forecast

• By Chipset Vendor (10+ vendors)
• By Connectivity Technology (5+ connectivity tech)

 Published Date: March 2024

The post Global Automotive NAD Chipset Forecast Q4 2023 appeared first on Counterpoint.